The company plans to begin selling beer and wine in a small number of cafes in Atlanta and Southern California by the end of this year as it explores an expansion beyond morning coffee and afternoon pick-me-ups.Starbucks is planning to add the alcoholic drinks and food such as savory snacks, cheese plates and hot flatbreads to menus in four to six outlets in each market.
The world's biggest coffee chain started selling such items at a neighborhood Seattle cafe in October 2010. Five stores in the Seattle area and one in Portland, Oregon, now offer the extended menu.
The company, which already has announced plans to bring the new items to five to seven Chicago-area cafes by the end of 2012, also is testing wine and beer sales in Spain.
"As our customers transition from work to home, many are looking for a warm and inviting place to unwind and connect with the people they care about," Clarice Turner, Starbucks' senior vice president of U.S. operations, said in a news release.
The company does not expect to sell alcohol in all of its nearly 11,000 U.S. cafes
Quick-service restaurant chains in the United States are adding morning and late-night menus, extending food and drink options and lengthening operating hours in an effort to boost sales.
Starbucks, Burger King BKCBK.UL and Sonic Corp (SONC.O) are among the chains experimenting with alcohol sales in the United States
Seattle-based Starbucks, which is coming off a successful restructuring, recently has reported some of the industry's strongest sales trends. Its shares fell about 1.6 percent to $47.38 in afternoon trading on Monday, but are up more than 40 percent from a year ago.
The company, which already offers breakfast and lunch, hopes its latest effort will ring up more late afternoon and evening sales.
via [ Reuters ]
The world's biggest coffee chain started selling such items at a neighborhood Seattle cafe in October 2010. Five stores in the Seattle area and one in Portland, Oregon, now offer the extended menu.
The company, which already has announced plans to bring the new items to five to seven Chicago-area cafes by the end of 2012, also is testing wine and beer sales in Spain.
"As our customers transition from work to home, many are looking for a warm and inviting place to unwind and connect with the people they care about," Clarice Turner, Starbucks' senior vice president of U.S. operations, said in a news release.
The company does not expect to sell alcohol in all of its nearly 11,000 U.S. cafes
Quick-service restaurant chains in the United States are adding morning and late-night menus, extending food and drink options and lengthening operating hours in an effort to boost sales.
Starbucks, Burger King BKCBK.UL and Sonic Corp (SONC.O) are among the chains experimenting with alcohol sales in the United States
Seattle-based Starbucks, which is coming off a successful restructuring, recently has reported some of the industry's strongest sales trends. Its shares fell about 1.6 percent to $47.38 in afternoon trading on Monday, but are up more than 40 percent from a year ago.
The company, which already offers breakfast and lunch, hopes its latest effort will ring up more late afternoon and evening sales.
via [ Reuters ]
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